Multiplexes in the 1970s and 1980s

⚫Multiplexes rose in the 1970s because they could put smaller cinemas out of business
⚫The success of the early multiplexes influenced the others to convert/expand in the 80s
⚫Before multiplexes' introduction, cinema was in a big decline
⚫Main feature could be played in larger theatre to sell more seats, before moving to smaller screens before the new feature gets put in the larger screen
⚫1985 introduced the megaplex, 20 screens or more. The UK had one in Milton Keynes
⚫1984 brought people to the cinema with multiplexes, fighting the VHS